NSAC 2026 AT&T Campaign

The NFL challenged us to develop a bold, emotionally resonant umbrella campaign that unifies and elevates the league’s efforts to positively impact youth health and wellness, physically, mentally, and emotionally. The campaign needed to be flexible enough to support a wide range of stories, programs, and activations, while remaining cohesive enough to build long-term brand recognition and equity.

Throughout this team project, I contributed across multiple areas of development and production. I co-wrote and helped produce two video advertisements, focusing on storytelling that connects emotionally with a younger audience. I also independently wrote and produced a radio ad, translating the campaign’s message into an audio-first format.

In addition to creative work, I was part of the physical deliverables team, ensuring final assets were polished and presentation-ready. I also contributed to the plans book team by designing chart templates for consistency and clarity, and served as a proofreader to maintain a high standard of quality across all materials.