NSAC 2025 AT&T Campaign

We were challenged by AT&T to create a marketing campaign that would make Gen Z crave the brand. For this project, I focused on researching humor in advertising and exploring physical marketing strategies. One of our key ideas was Connection Clash, a thrilling nine-week, tournament-style competition where teams of three influencers face off in high-stakes challenges. We also developed AT&T Touch Points, art-inspired hotspots placed in high-traffic areas like amusement parks, zoos, and museums to create memorable brand interactions.